How Netflix can boost viewer loyalty with one powerful strategy

Netflix continues to innovate and look ahead as a streaming platform. Keeping the audience happy is never a one-off job; it’s a continuous process. And Netflix already has a lot of viewers to please. This is why, no matter how big it already is, there will be a drive to continue growing its audience and content offering.

It’s easy to overlook the enormous scale and reach of Netflix already. You'll find it in over 190 countries worldwide, offering content in a variety of languages. It is accessible to all through a variety of devices and screens. By the end of 2024, Netflix had over 300 million paid subscribers. 

They added 19 million of those in that final quarter, a fantastic rate of growth. Typically, many of those subscriptions are likely to have other viewers in the same household or watching alongside elsewhere. So the actual number of people involved is far bigger than the subscriber numbers. 

Netflix works hard to attract and keep viewers

There is a regular flow of new shows and movies arriving on the platform, while others are dropping out. Typically, subscribers have access to over 5,000 movies and 2,500 shows. Those include older content just reaching Netflix alongside new material made specifically for it.

It’s a vast choice for viewers, but sometimes we all look through those lengthy lists and wonder what to watch. Which means the platform bosses are always on the lookout for something new. 

Netflix has taken some significant steps to keep us entertained and attract new viewers. That included some new live scheduling, such as the RAW WWE WrestleMania content and the NFL games introduced last year. In drama terms, it has seen groundbreaking shows like Adolescence, with its strong storyline and single-camera shots for an entire episode.

We’ve also seen a unique tie-in with author Harlan Coben, who has brought many of his books to our screens. 

There is one area of content, though, where a huge gap currently exists, which could offer a real opportunity for Netflix. If you look at their music shows and offerings, it’s very light. There are plenty of musical shows and films, but actual music concerts are pretty scarce. Some of the top items, like Springsteen on Broadway or Homecoming: A Film by Beyoncé, aren't exactly live gig recordings.  

There could be huge demand for live music gigs on Netflix

There are lots of live music gigs around, from large-scale to small, and many in between. There was a substantial market years ago for live show DVDs, but that's shifted away. We’ve seen ticket prices soar, and the top shows are increasingly complex to get tickets for. So could Netflix step in and extend its content to include some live music gigs? 

They’d likely be a massive draw if shown live. But also, they'd be a great addition to a watchlist to view afterward, in the same way live albums have always been popular. Over at Disney+, they bought into the Taylor Swift phenomenon and screened The Eras Tour to record audiences.

Of course, that was riding a big wave of success for Swift at the right time, but it does show there is a demand for this type of content. It could be another significant step for Netflix in its quest for more viewers. 

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