Owning Manhattan debuted to a very hospitable real estate environment on Netflix in June 2024. The streaming service is already home to a number of popular real estate-centered reality shows, including Selling Sunset and Buying Beverly Hills. As luck would have it, the new kid on the block premiered and became a new fan-favorite hit.
The reality series, which centers on Ryan Serhant and his team of luxury real estate brokers in New York City, launched on the daily top 10 ranking as more and more viewers got hooked on the drama. As of this writing, Netflix hasn't renewed Owning Manhattan for season 2, though Serhant has high hopes for a potential second run and even pitched some ideas for a franchise.
In an interview with Variety, Serhant explained that the first season was "building out the world to let you know what’s coming because there’s bigger and better waiting in the wings." Of course that includes selling one of the most expensive listings in NYC, which didn't happen at the end of season 1. Another season would surely dive headfirst into all the fast-paced fallout.
Owning Manhattan could franchise with spinoffs, too
The show's executive producers Fenton Bailey and Randy Barbato echoed Serhant's desires to explore the Owning Manhattan world further with a second season, telling Variety, "I can’t wait for people to get to know this team even more. We’re going to need more than eight episodes." It's safe to say that fans of the series would accept a lot more than eight episodes to binge-watch!
On top of looking ahead at continuing the series, Serhant and the dynamic World of Wonder reality television duo are thinking even broader, much like Netflix has done with its Selling and Buying franchises. Owning could take over other locales around the United States, and Serhant proposed Miami, Florida as a potential offshoot location. Owning Miami definitely has a nice ring to it.
Netflix hasn't announced either a renewal or a spinoff of the series since the premiere was less than one month ago. The streamer typically looks at the data from the first month and then the first three months after release, though the timeline for renewal decisions can look different for unscripted content. Hopefully, Netflix will announce the show's fate in the next couple months.
Ryan Serhant addresses Jonathan's claims
Beyond the popularity of the show and how much it connected with reality TV fans, the storylines that could fill the episodes of season 2 are already taking shape in the headlines, as a few Serhant brokers have left the company. Jonathan Nørmølle has even made waves with his claim that he orchestrated his own firing and some pieces of the story aren't as they seem.
In his interview with Variety, Serhant addressed the claims made by Jonathan, though he shut down any knowledge of the situation, summing it up diplomatically with this: "I don’t have the time to get involved in past employee drama, let alone current employee drama." He insists everything played out as we saw it on the show and doesn't fault anyone for choosing to "control their own narrative."
But it doesn't seem like Serhant will have any trouble finding new employees or stars for Owning Manhattan any time soon. The broker revealed that since the show made its debut, his website's traffic spiked by 2000% and he has been receiving upwards of 20 applications per minute. He even included a call to action for anyone interested to apply, so he's going full steam ahead on the next chapter of his business with or without the cameras.
See, wouldn't this bit of drama set up an extra juicy Owning Manhattan season 2? Stay tuned for more news and updates on the series from Netflix Life!