I can remember it like it was yesterday. It all happened at the beginning of November 2022. Netflix announced to the world that the new superhero series The Imperfects was canceled after only one season. But the sad part is that many fans already had an inkling that this might happen. Why? Well, there wasn't much buzz around the series before it came out and even after it was released. That's not good at all. This could've been a telltale sign that people weren't going to watch it.
While Netflix never gave an official reason for why it decided to axe the superhero series, it most likely had to do with low viewership and a low completion rate. In other words, not enough people watched the first season to justify a renewal, and the people who were watching the show didn't continue to the end. I mean, the show didn't even get enough critical reviews to earn a score onRotten Tomatoes, and all it needed was at least five.
When the first season dropped on Sept. 8, 2022, it did okay for itself in its first week on Netflix. It was the third biggest English show behind Cobra Kai season 5 and Devil in Ohio, with 24,070,000 million hours viewed. It even increased in viewership by 45% in its second week on the platform. But things took a left turn in the third week when viewership dropped by 64% with only 12,760,000 million hours viewed.
According to What's on Netflix, typically when a show experiences a drop in viewership of over 50% in its first month on the streaming platform, Netflix ends up canceling it. Since the show saw a huge drop in viewership in its third week, this could very well be the reason why the streaming giant decided to cut ties. Netflix isn't going to continue to put money into a show that people aren't watching. It wouldn't make sense. However, it just sucks for the people that did actually watch and enjoy this show.
Sadly, The Imperfects being a special effects-heavy series didn't help either. For shows like that, Netflix typically expects an even higher number of viewers because it was expensive to make. But could Netflix have played a part in viewership being low? Absolutely! The Imperfects season 1 was barely marketed, so a lot of people didn't even know about it.
At Netflix Geeked Week 2022, we got our first major reveal of the series which was a teaser. But we had to wait until Sept. 1, 2022, for Netflix to drop the official trailer and the release date. This was only seven days before the first season was slated to be released. Netflix usually releases a show's trailer a month before it comes out. It's like Netflix set this show up for failure, and that's not fair to fans.
Unfortunately, this most likely won't be the last time we something like this happen. In fact, this recently happened with Netflix shows such as Lockwood & Co. and Freeridge. Both weren't marketed well, so they quickly met their end. These streaming platforms have to do better...