HALO series: Paramount+ erects record-breaking Master Chief holograms

Paramount+ partnered with Minute Media, Wavemaker and Kaleida to create something incredibly special for HALO fans! As most probably already know, there is a new live-action HALO series out now on the Paramount+ streaming service.

To celebrate the show’s success and the overall franchise, Paramount+ collaborated with its new partners to erect massive holograms of the Master Chief at iconic locations in Sydney, Toronto, Mexico and Sao Paulo. What makes these holograms particularly special is that they are the tallest holograms ever built (equivalent in height to a six-story building).

Each installation weighs over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist hologram gauze. The four 60-foot tall holograms were placed in world-famous locations, each one showcasing a custom animation of the Master Chief.

The holograms brought everyone’s favorite HALO spartan to life for one day

The 3D hologram was installed exclusively for one day on April 17, bringing everyone’s favorite Spartan to life, for HALO fans around the world.

The Master Chief hologram was produced for Paramount+ by Minute Media, a global technology and content publisher, in partnership with hologram specialists, Kaleida, and media agency, Wavemaker.

The record-breaking hologram, dubbed the “HALOgram,” featured a custom 3D animation that saw the Master Chief land on Earth and assess the local surroundings.

"“Minute Media is thrilled to have been an integral part of bringing this innovative and ambitious project to life. Our priority is to empower brands, partners, global publishers and content creators through innovation and video amplification. We are always looking to push boundaries with our partners and the HALOgram was a perfect opportunity to realize that vision. Creating such an epic experiential activation on a global scale allowed us to leverage our credentials in technology and content in new ways and celebrate the success of the HALO series in style,” said Ed Bovingdon, Entertainment Partnerships at Minute Media."

HALO quickly became the most-watched series premiere of all time on Paramount+, amassing a record global audience. The installations continued the momentum of the hit series, which has already been renewed for a second season.

In the Paramount+ adaptation, HALO takes place in the universe of the first game that debuted in 2001. It dramatizes an epic 26th-century conflict between humanity and an alien threat known as the Covenant.

Stream HALO now on Paramount+.