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Netflix and sports? Get used to it. Not only has the streamer been excellent at producing high-level docuseries on everything from the NFL to Formula 1, but the streaming giant is just beginning to get into broadcasting live events. Sure, the fight between Jake Paul and Mike Tyson had some issues, but that was a learning experience.
The next big challenge will see Netflix try to make football fans happy by streaming two NFL games on Christmas Day. If anything goes wrong there, look out. Maybe that proves Netflix is great at giving us pre-recorded programs but has no clue how to produce anything live. But let's assume the games have no issues.
FIFA is assuming Netflix will have any glitches will live streams fixed before 2027 because the organization has agreed to a deal with the streaming giant to carry the 2027 and 2031 Women's World Cups only on Netflix in the United States. The 2027 edition will be played in Brazil and will run from June 24 through July 25.
Netflix and FIFA agree to a deal for the streamer to carry the Women's World Cup in 2027 and 2031
Women's soccer has maintained a decent presence in American sports, likely because the team has been so successful. The United States did not win in 2023 (Spain did), but the Americans did win in 2015 and 2019. This was probably one important reason that FIFA wanted a single entity to bring American audiences to the tournament.
In previous versions of the Women's World Cup, the event was shown on different free-to-air networks, but fans might have to search for which game they wanted to see. It wasn't easy. With the tournament being shown on Netflix, soccer fans will have the opportunity to choose between multiple games early in the tournament from one streaming service.
There was no dollar amount reported for how much Netflix will pay to show the tournament. During previous years, there was not a large financial commitment made by any network to broadcast the Women's World Cup. The streaming giant showing the event should be good for women's soccer, FIFA's income from future WWCs, and Netflix itself.
The assumption is that the ease of seeing the tournament will bring more eyes to the games. This, of course, should mean more interest in the sport. That means more money is being spent to show the event in 2035 and beyond.