White Hot: The Rise & Fall of Abercrombie & Fitch trailer, release date, synopsis, and more

Netflix Life previously reported that award-winning documentary filmmaker Alison Klayman was making a new film about the rise and fall of Abercrombie & Fitch. Today, March 31, Netflix released the first trailer for White Hot: The Rise & Fall of Abercombie & Fitch. You can watch it below and read about other details regarding the upcoming feature.

As one of the most exciting Netflix Originals releasing in April, it’s great that Netflix finally released the first official trailer for this new documentary! Most Americans have some experience shopping at Abercrombie & Fitch—for better or for worse.

The film will take a look into the company’s shady hiring practices, discrimination allegations and much more. Whether you’re familiar with the brand or not, the trailer is excellent and is sure to get people talking on social media.

White Hot: The Rise & Fall of Abercrombie & Fitch release date

White Hot is coming soon to Netflix. The documentary will be released on Tuesday, April 19, at 12:00 a.m. PT/3:00 a.m. ET. It’s just one of many true crime projects coming to Netflix in a month, including documentaries about Marilyn Monroe, John Wayne Gacy, and Jimmy Savile.

White Hot: The Rise & Fall of Abercrombie & Fitch synopsis

Here is the logline shared by Netflix:

"Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent. But while the brand was running white hot, its popular “all-American” image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring."

White Hot: The Rise & Fall of Abercrombie & Fitch trailer

“They didn’t invent evil, they didn’t invent class, they just packaged it.” That’s just one quote from the new trailer that you’ll definitely want to watch!

Check out the official trailer below:

If you want to ensure you can watch the new film the second it gets released on Netflix, make sure you add the movie to your Netflix watchlist. Set a reminder for yourself via the website, and the site will notify you when White Hot begins streaming!