Is the Strand from Dash and Lily a real bookstore?

DASH AND LILY (L to R) MIDORI FRANCIS as LILY in episode 102 of DASH AND LILY Cr. COURTESY OF NETFLIX/NETFLIX © 2020
DASH AND LILY (L to R) MIDORI FRANCIS as LILY in episode 102 of DASH AND LILY Cr. COURTESY OF NETFLIX/NETFLIX © 2020 /
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If you haven’t watched Dash and Lily yet, you absolutely should. Based on the young adult novels by the same name, season 1 of this holiday series has officially dropped, as of today.

I promise you this: All of the endlessly magical scenery that is Christmastime in the Big Apple makes it worth watching on its own. But of course, the love story within is pretty cute, too.

When it comes to notable stops threaded into Dash and Lily’s romantic backdrop and storybook storyline, the list of notable places goes on and on. We’re only in season one and already, chances are that if and when season 2 comes to be, we’ll get to explore Dash and Lily’s Christmas-coated NYC world even more.

If you’re interested in reading the book series Dash & Lily is based on, you can buy the first book here.

But for now, let’s start with the show’s first episode and take a look at the special bookstore where “the game” begins.

As noted by Vulture, the red notebook Lily leaves on the shelves at the Strand bookstore is the catalyst in this Christmas-themed rom-com series. Without giving too much away, the Strand’s shelves are where everything really begins for Dash and Lily, and so, it’s definitely worth noting.

Is the bookstore in Dash and Lily real?

The short answer is yes, the Strand is a real place. And it’s kind of a big deal. As noted by MSN.com, the Strand is one of the most well-known, well-liked, and highly-trafficked stores in all of New York City, by tourists and New Yorkers alike.

Often called simply “Strand” by those who frequent the stunning bookstore, Dash and Lily is not the first major project to film at the oh-so-famous and beloved New York City hotspot for all things books, dating back to 1927.

As Deadline reports, Remember Me, The Romanoffs, Absolutely Fabulous, Sex and the City, Six Degrees of Separation, Julie & Julia, Flesh and Bone, Master of None, and The Booksellers have all filmed at the iconic location.

Unfortunately, recent reports say that the Strand is in danger of closing down due to its decrease in revenue since COVID-19 shutdowns began. Say it ain’t so! Here’s to hoping this iconic bookshop can keep its doors open for years to come.

You can stream Dash and Lily now on Netflix.

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